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Tuesday, 27 June 2023 # 2:00 pm - 3:00 pm AEST


The focus on a venue’s underlying Cost of Goods Sold (COGS) and profitability have never been more important.

Join our highly regarded NSW Committee members/COGS Managers (some may call them COGS Manipulators) David Murphy (One Penny Red), Matt Dunne (Joval Wine Group) and special guest Emma Farrelly (State Buildings, WA), as they share insights into how to make a beverage programme more profitable.

The session will cover everything from creating an interesting and profitable by-the-glass programme, business specific COGS and key formulas, building supplier relationships, to how to achieve your goals while ensuring value, originality and integrity are not compromised.

Plus! Attendees will have their palates put to the test when faced with having to taste and position two wine samples blind that will be shipped to them ahead of the event (cost is included in the ticket price).



Includes access to the Zoom session, pdf of the presentation, 2 x 50ml wine samples for assessment & delivery.
Tickets must be purchased before 4pm, Monday 12 June.

 Members Tasting Ticket  $15 + booking fee

  • To access the Members priced ticket, Sommeliers Australia Professional Members login at sommeliers.com.au, click the ‘View Available Coupons’ button on the dashboard for their UNIQUE ACCESS CODE. Then proceed to Humanitix and apply the access code on the ticket page to ‘Access hidden tickets’.

⇒ Non-Members Tasting Ticket – $25 + booking fee


Bookings are essential and will be taken until 4pm, Monday 12 June, unless booked out prior.

CLICK HERE to book your tickets via Humanitix.



NOTE: 10 working days have been allowed for shipping, so please note the early cut-off date for bookings. All samples will be sent from Melbourne, so if you know that shipping may be delayed to your area, please book early!

This webinar will be hosted on Zoom, at 2pm AEST.
Registered attendees will be emailed the Zoom link and access info ahead of the event.


Tuesday, 27 June 2023
2:00 pm - 3:00 pm AEST
Event Category: